|
Aug 31, 2024
|
|
|
|
MKT 4110 - Brand Management
Credits: 3
Prerequisite(s): MKT 3000 and junior standing
Description: This course will cover brand management in-depth, demonstrate how marketing activities impact the power of an organization’s brand, and examine the strategic importance of effectively managing a brand. Students will develop an ability to assess brands and implement action plans based on a strategic marketing orientation.
Add to Portfolio (opens a new window)
|
|