CAS 4100 - Techniques of Persuasion

Credits: 3

Prerequisite(s): CAS 2301 or CAS 3090 or permission of instructor

Description: This course investigates the factors that influence individuals and groups through the media of persuasive rhetorical campaigns. This course involves specific investigation and analysis of twentieth century persuasive campaigns. Students will have opportunities to study and develop persuasive campaigns in various rhetorical areas.