HTE 4800 - Hospitality Strategic Management

Credits: 3

Prerequisite(s): ACC 2010

Prerequisite(s) or Corequisite(s): HTE 3250, HTE 3570, HTE 3580

Description: In this course, students analyze various approaches to strategic management in a hospitality context. Course content overviews strategy concepts and ideas while illustrating relevant examples from current hotel, restaurant, tourism, and events industry cases. Students compare managerial techniques to acquire, develop, and manage internal resources, such as people, knowledge, financial capital, and physical assets. Strategies for restructuring, entrepreneurship, innovation, organizational design, and global alliances are analyzed to best suit stakeholder interest in hospitality businesses.