Jul 19, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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BVG 3950 - Beverage Promotion



Credits: 3

Description: Students are introduced to the principles of selling and brand marketing of beverage products. Students focus on relationship building, communication and sales promotion in the context of a wide range of alcoholic and nonalcoholic beverages. Students develop an understanding of brand identity and strategies to communicate corporate vision and product value to customers.



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