Apr 20, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3310 - Consumer Behavior


Credits: 3

Prerequisite(s): MKT 3000 and at least junior standing

Description: This course analyzes the underlying theories and complex variables influencing consumers and their purchase decision-making processes. The marketing strategy implications of consumer behavior concepts are studied.


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