Oct 01, 2022  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3350 - Social Selling

Credits: 3

Prerequisite(s): MKT3250

Description: Social Selling is a key resource for sales and marketing professionals seeking a better way to connect with today's customer where they're conducting due diligence - online. This course will show students how to capture the mindshare of business leadership and turn relationships into sales. Students will learn the online techniques used to be seen as a helpful resource that can guide the buyer toward their ideal solution. This course will provide essential guidance on selling to the modern buyer.

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