MGT 2500 - Small Business Entrepreneurship

Credits: 3

Prerequisite(s): Completion of General Studies Quantitative Literacy Requirement and ENG 1010

Description: This course is the first in a three-part series (including MGT 3020 and MGT 4420) that is intended to prepare the student to evaluate, plan for, launch, and grow a business. It covers the fundamentals of evaluating and launching a small business. It provides the basic vocabulary for understanding small business entrepreneurship as well as how to evaluate a business idea and how to think through launching a business. Areas addressed may include: the importance of small business, characteristics and competencies of successful small business owners, opportunity recognition, small business environment, problem / solution fit, identifying target market, types of small businesses, planning for a small business, basic marketing concepts, identifying forms of business, analyzing the competition, analyzing basic accounting and finance issues, legal concerns, analyzing sources of funding, building a team, and other topics as desired by the instructor.

Note: Management majors may use this course only as a general elective.