COMM 3330 - Organizational Culture and Identity

Credits: 3

Description: This course introduces students to the interdisciplinary study of organizational and professional identity formation, maintenance, and change. Internal and external communication processes related to defining an organization/profession and its image are explored. Students apply theories and techniques for evaluating and crafting organizations’ and occupations’ socialization processes, cultures, and brands or images. Students engage with real-world case studies and original research in this course.