HSP 2760 - Social Media for Social Change

Credits: 3

Description: As a nonprofit, it is increasingly imperative to have a presence on social media. Social networking sites allow nonprofits to manage their brand reputations, engage with their audiences, inform clients about products and services, gain insightful data on the interests of followers, and advocate for their constituents and communities. This course will provide an overview of best practices when creating, managing and reviewing a nonprofit’s social media presences, and enable students to launch successful marketing, event, fundraising and advocacy campaigns using social media.

Note: Some sections of this course may be taught as Service Learning.