MKT 4200 - Content Marketing

Credits: 3

Prerequisite(s): MKT 3000 and junior standing

Description: Content marketing is a strategic approach to creating online content that furthers an organization’s brand and ties into a broader integrated marketing communication strategy. It focuses on the creation of content that is useful for a clearly defined target audience throughout the customer life cycle and ultimately drives the organization’s profitability. This course provides a framework for students to navigate the fast changing environment of the web and social media under the lens of content creation. Students will develop the skills needed to develop and execute a successful content marketing plan.