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Aug 31, 2024
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CFI 3930 - Entrepreneurial Promotions
Credits: 3
Prerequisite(s): ECO 1040, or ECO 2010, or ECO 2020, or BUS 2250; or permission of department
Description: The purpose of this course is to present to the entrepreneur the fundamental theories of promoting a new business or social enterprise. Building from the start-up strategy of bootstrapping, students will learn vital aspects of guerrilla tactics such as minimedia, positioning, and preparing a small business promotional budget.
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