CFI 3930 - Entrepreneurial Promotions

Credits: 3

Prerequisite(s): ECO 1040, or ECO 2010, or ECO 2020, or BUS 2250; or permission of department

Description: The purpose of this course is to present to the entrepreneur the fundamental theories of promoting a new business or social enterprise. Building from the start-up strategy of bootstrapping, students will learn vital aspects of guerrilla tactics such as minimedia, positioning, and preparing a small business promotional budget.