BVG 3950 - Product and Service Promotion for Hospitality

Credits: 3

Description: The Product and Service Promotion for Hospitality course is designed to provide students with a comprehensive understanding of the strategies and tactics used in promoting hospitality products and services in a rapidly changing market. This course will delve into various aspects of promotion, including pricing strategies, merchandising techniques, customer relationship management, promotional campaigns, and the impact of emerging trends and technologies on hospitality sales and marketing.

Through a combination of lectures, case studies, group projects, and practical exercises, students will learn how to create and implement innovative promotional strategies that cater to evolving consumer preferences and the competitive landscape of the hospitality industry. This course will prepare students to become future leaders in the hospitality sector, with the ability to effectively promote hospitality products and services, foster customer loyalty, and adapt to the ever-changing dynamics of the industry.

Note: Course Modified on June 29, 2023