MUS 1892 - Artist Discovery and Development

Credits: 3

Description: This course provides a further exploration of artist and repertoire practice as students learn to find new acts, assess their commercial potential, and develop their talents into viable business plans. While surveying the history and development of artist and repertoire, students learn how to approach unsigned acts and identify workable marketing angles for them; the course will also cover how to develop artists, build their fan base, and present them to a label for acquisition. Students develop skills in targeted research, quality control, leadership, presentation/communication, and management.