HTL 4500 - Applied Hotel Management

Credits: 3

Description: This course will focus on the business decisions made at the management and executive levels of a hotel and how those decisions affect not only the property itself but also a hotel’s competitive set. A real market dynamic is simulated for a hotel that students will manage, with a focus on the financial results of key areas such as market share, revenue optimization, forecasting, capital investment, channel management, and food & beverage revenue sourcing. Utilizing simulation software, students will develop a competitive and operational strategy, implement the strategy, and review the results of their decisions in a simulated market environment.

University Requirement(s): Senior Experience