MKT 3200 - Digital Marketing Fundamentals

Credits: 3

Prerequisite(s): Junior Standing

Description: This course introduces students to the basics of digital marketing, including the process, platforms, and technologies used to build long-term customer relationships. The integration of digital marketing into the organization’s overall marketing strategy is explored. The course emphasizes the legal and ethical implications of the field as well as the importance of planning, measurement, and actionable insights.