Students in the Public Relations major will build upon the fundamentals of journalism and media production in a program that focuses on the theories and methods for helping organizations and individuals nurture their reputations so that they can achieve their goals; employing communication strategies and tactics that influence internal and external stakeholders and prospects in the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Students receive instruction in public relations theory; related principles of persuasion, marketing and journalism; message/image design; image management; media relations; community relations; public affairs; and internal and external communication.
Students first complete 12-credit hours in the department's core courses and prepare a portfolio for evaluation.
After completing the core and portfolio review, students progress in more specialized courses within Public Relations. Students must complete a Senior Experience course (JMP 4500) plus at least 24 credit hours from the courses below. (Public Relations Lab is a repeatable course and may be taken for up to six credit hours.)