Digital Marketing Certificate

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Digital marketing is a high-growth field focused on utilizing technology, systems, and creative content to develop relationships with current and potential customers. This certificate will enable students to create digital marketing strategies as well as gain practical skills and earn industry-relevant certifications.

Students will take 15 credits of required courses, plus 6 credits of elective courses, for a total of 21 credits for the certificate.

Students must have a minimum cumulative GPA in the certificate of 2.0. The courses cannot be taken pass/fail. Some courses in the certificate have prerequisites which must be satisfied. At least nine credit hours of the required courses for this certificate must be completed in residency at MSU Denver.

Required Courses

Take each of the following (15 credits):

MKT 3000 - Principles of Marketing Credits: 3
MKT 3200 - Digital Marketing Fundamentals Credits: 3
MKT 3310 - Consumer Behavior Credits: 3
MKT 4200 - Content Marketing Credits: 3
MKT 4540 - Digital Marketing Science Credits: 3

Electives

Take six credits from the following:

CDES 2222 - Fundamentals of Communication Design Credits: 3
CDES 2602 - Interface Design and Development Credits: 3
CDES 3625 - Narrative Design Credits: 3
CIS 2110 - Structured Problem Solving in Information Systems Credits: 3
JMP 2450 - Basic Media Production and Leadership Credits: 3
MKT 3330 - Marketing and Sales Metrics Credits: 3
MKT 3350 - Social Selling Credits: 3
MKT 3980 - Internship in Marketing Credits: 1-15
MKT 4110 - Brand Management Credits: 3
MKT 4300 - Social Media Marketing Credits: 3