MKT 3110 - Advertising Management

3(3 + 0)

Prerequisite: MKT 3000 and At least junior standing

The principles of advertising are covered in this course from a business-planning framework. The course surveys the advertising field from the marketing-advertising-planning framework. It also discusses the targeting of advertising, types of media, media planning and buying, creative planning, and the basic creative formats for each medium. An evaluation of advertising and the production of efficient ads are discussed.