MKT 3410 - Marketing Logistics

3(3 + 0)

Prerequisite: MKT 3000 and At least junior standing

This course focuses on the task of logistics as a marketing function. It provides the student with a review and understanding of the history, types of transportation, storage arrangements, and optimization of the logistics operation. The evolution of marketing channels and their relationship to logistics and the marketing process is also covered in this course.