MKT 3710 - International Marketing

3(3 + 0)

Prerequisite: MKT 2040, MKT 3000 and At least junior standing

The primary objective of this course is to introduce students to the complexities involved in the international marketing process. This course will sensitize students to the economic, political, and cultural differences among nations as they affect marketing; introduce students to the framework of organizations, laws, and business practices as they affect marketing; and develop a student’s ability to identify and evaluate marketing opportunities in the international marketplace.