About the Program
The B.S. in Marketing is a business degree that enables students to build a strong business background and marketing-specific expertise. The program prepares graduates for varied roles in marketing, spanning from brand building, digital marketing and social media, advertising and promotion, sales management, new product development, retailing and wholesaling, service management, and strategic planning, among many others, for organizations that include small local startups to major multinational corporations. Students will complete business core and additional requirements that provide a solid foundation across business functions. Within the major, students will complete required marketing coursework and choose 12 credits of upper-division marketing electives, enabling students to select from a broad array of courses that support students’ professional interests. As part of the College of Business, the B.S. in Marketing is accredited by AACSB.
Student Outcomes
Upon completion of the B.S. Marketing degree, students will be able to:
- Identify and apply the stages of the consumer decision process.
- Demonstrate an understanding of the elements of segmentation, targeting, and positioning as a means of making marketing decisions.
- Identify and apply the principles of the marketing mix.
- Demonstrate comprehension of marketing research design and processes.
The College of Business B.S. programs, including Marketing, share a common set of five learning goals reflecting cross-disciplinary core competencies, knowledge, and skills.
GOAL 1: Communication - Business students will be able to communicate effectively.
1.1 - Prepare effective written communication
1.2 - Deliver effective oral presentations
GOAL 2: Decision Making - Business students will be able to analyze business decisions and propose recommendations drawn from appropriate frameworks.
GOAL 3: Business Environment - Business students will be knowledgeable of global and ethical frameworks and how they relate to business decisions.
3.1 - Analyze global business factors and their impact on business solutions.
3.2 - Analyze ethical considerations and their impact on business solutions.
GOAL 4: Technological Agility - Business students will demonstrate the ability to readily adapt to and apply new technologies to inform business decisions.
GOAL 5: Core Knowledge - Business students will demonstrate competence in required business topics, including accounting, computer information systems, finance, marketing, management, and business law.
