Marketing Major, B.S.

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All candidates for a Bachelor of Science degree in Marketing must satisfy the General Studies requirements, the business core course requirements, the School of Business requirements, and the Marketing major requirements described in the following sections. The basic structure of the Marketing program is:

Requied Courses	Semester Hours
General Studies (Level I and Level II)	34
Business Core	33
School of Business requirements	9
Major in Marketing	24
Unrestricted Electives*	20
Total Hours (minimum)	120

* The College’s multicultural requirement may be satisfied by taking an approved multicultural course in general studies or electives portion of the degree requirement.

NOTE: Unrestricted Elective credits may vary. Total unrestricted electives must be sufficient for student to meet the College’s minimum required 120 credit hours.

General Studies:

The academic foundation for a successful business career or graduate work is a broad liberal arts education.

General Studies Level I:

Composition:

Mathematics:

MTH 1310 - Finite Mathematics for the Management and Social Sciences *

Communications:

SPE 1010 - Public Speaking

Note:

* MTH 1110 or MTH 1400, with graphing calculator experience strongly recommended, is acceptable for transfer students or students changing their major. Consult with the Mathematical and Computer Sciences Department on substitutions.

General Studies Level II:

Historical Studies:

HIS ____ (American history course recommended) 3

Arts and Letters:

PHI 1030 - Introduction to Ethics
or
PHI 3360 - Business Ethics
Level II Arts and Letters elective (refer to Catalog Addendum: General College Requirements) 3

Social Sciences:

Natural Sciences:

Level II Natural Sciences electives (refer to Catalog Addendum: General College Requirements) 6

Note:

* PSY 8000 is acceptable for transfer students.

Total of Required and Elective General Studies: 34

Business Core:

All business majors require foundation course work in all significant areas of business theory and practice. The following courses are required for all majors in marketing. A grade of “C” or better must be earned in each business core course to have that course count toward the bachelors of science degree in marketing.

Required Courses:

Total Hours Required in Business Core: 33

School of Business Requirements:

Required Courses:

Total Hours for School of Business Requirement: 9

Marketing Major Requirements:

Required Courses:

Total Hours Required for Marketing Major: 24

Note:

To earn a Bachelor’s degree in marketing, a student must successfully complete 30 or more credit hours of business course work at MSCD. This 30-hour residency requirement can be met by completing any business courses with the prefix ACC, CIS, FIN, MGT and MKT and a course number of at least 2000, except FIN 2250. A student must complete at least twelve (12) upper-division semester hours in Marketing at MSCD.

International Business Concentration for Business Majors Only

The International Business Concentration provides students majoring in business disciplines with the opportunity to expand their knowledge of the rapidly changing global business, legal and cultural environment.

In addition to the major degree program requirements, the concentration requires 18 to 22 hours in international courses: a 12 hour core and six hours of approved international electives. Some students pursuing an International Business Concentration may need more than 120 semester hours of credit to graduate. Interested students should contact an International Business Advisor as early in their degree program as possible.

Coursework used to meet the requirements for the concentration may not be used to meet the requirements for a major. Some courses in the International Concentration program have prerequisites which must be satisfied. These prerequisites do not count towards the concentration. A student must complete at least nine (9) upper-division semester hours in courses applied toward the International Business Concentration.

Required Courses:

Subtotal: 12

Plus 6 hours from the following courses:

ANT 1310 - Introduction to Cultural Anthropology
ANT 2330 - Cross-Cultural Communication
ANT 3300 - Exploring World Cultures: Variable Topics
ECO 4450 - International Macroeconomics
GEG 1000 - World Regional Geography
HIS 3350 - Countries/Regions of the World: Variable Topics
MGT 3230 - International Business Law
PSC 3030 - Introduction to International Relations
PSC 3320 - International Law
PSC 3600 - Comparative Politics Area Studies: Variable Topics
Approved International Internship/Directed Study: 3
Approved Business Study Abroad: 3
One full academic year of study of anyone foreign language: 6-10

Total credit hours: 18-22

Notes:

¹ This course is required for Management majors. See a Management advisor to identify an appropriate substitute course.
² This course is required for Marketing majors. See a Marketing advisor to identify an appropriate substitute course.
³ This course fulfills the multicultural requirement.
⁴ Cannot be a job the student is currently doing. Must be approved by School of Business Dean.
⁵ Foreign language competency gained through other than college credit will be assessed by the Brigham Young University Competency and Placement Examination (CAPE). Contact the Assessment and Testing Center for further details, 303-556-3677.