HPS 3600 - Sport Promotion

Credits: 3

Prerequisite(s): HPS 2050, HPS 2070, Junior standing or permission of instructor

Description: This course is designed to provide sport industry students with greater understanding of promotion, fundraising, and marketing within the world of sport industry and athletic administration. Students will explore the use of sport as a promotional vehicle and are provided an in-depth analysis of sport as a product and sport consumer markets. Students will plan and develop marketing, promotional, and public relations campaigns.