Jul 23, 2024  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major, B.S.

All candidates for a Bachelor of Science degree in Marketing must satisfy the General Studies requirements, the business core course requirements, the School of Business requirements, and the Marketing major requirements described in the following sections. The basic structure of the Marketing program is:

Required Courses Semester Hours
General Studies 34
Business Core 33
School of Business requirements 9
Major in Marketing 24
Unrestricted Electives* 20
Total Hours (minimum) 120

* MSU Denver’s Multicultural requirement may be satisfied by taking an approved Multicultural course in the General Studies or electives portion of the degree requirement.

NOTE: Unrestricted elective credits may vary. Total unrestricted electives must be sufficient for student to meet MSU Denver’s minimum required 120 credit hours.

General Studies: 34 credits

The academic foundation for a successful business career or graduate work is a broad liberal arts education.

Required Courses

Arts and Humanities


  • Historical elective

Natural and Physical Sciences

  • Natural and Physical Sciences electives

Social and Behavioral Sciences I

Social and Behavioral Sciences II

Global Diversity

Students may satisfy the Global Diversity requirement by completing any course designated as Global Diversity within one of the following General Studies categories: Arts and Humanities; Historical; Natural and Physical Sciences; Social and Behavioral Sciences I; or Social and Behavioral Sciences II. Students may also use an unrestricted elective to satisfy this requirement.

See General Studies requirements. 


* MTH 1110 or MTH 1400, with graphing calculator experience strongly recommended, is acceptable for transfer students or students changing their major. Consult with the Mathematical and Computer Sciences Department on substitutions.

Business Core

All business majors require foundation course work in all significant areas of business theory and practice. The following courses are required for all majors in marketing. A grade of “C-” or better must be earned in each business core course to have that course count toward the Bachelor of Science degree in Marketing. Students should note that programs differ in the minimum grade required. A student cannot register for a business core course until all General Studies requirements in Written Communication, Oral Communication, and Quantitative Literacy are complete. (Revised: October 16, 2015)

School of Business Requirements:

Total Hours for School of Business Requirement: 9

Marketing Major Requirements:

Total Hours Required for Marketing Major: 24


To earn a Bachelor of Science degree in Marketing, a student must successfully complete 30 or more credit hours of business coursework at MSU Denver. This 30-hour residency requirement can be met by completing any business courses with the prefix ACC, ACCM, CIS, ECO, FIN, MGT and MKT and a course number of at least 2000, except FIN 2250. A student must complete at least twelve (12) upper-division semester hours in Marketing at MSU Denver. A grade of D- or better is required for courses in this program to count toward the Bachelor’s degree. Students should note that programs differ in the minimum grade required.