This minor is intended for students who have a non-marketing major and who want to add some study of business from a marketing perspective to their degree program. This minor introduces students to the elements of integrated marketing communications, such as advertising, sales promotions, personal selling, direct selling, and public relations. This minor will give students the opportunity to develop practical skills in advertising and promotional strategies.
Students must have a minimum cumulative GPA in the minor of 2.0. The courses cannot be taken pass/fail. Some courses in the minor have prerequisites which must be satisfied. At least nine credit hours of the required courses for this minor must be completed in residency at MSU Denver.
*Courses may have prerequisites that must be satisfied.