Advertising and Promotion Minor

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About the Program

This minor is intended for students who have a non-marketing major and who want to add some study of business from a marketing perspective to their degree program. This minor introduces students to the elements of integrated marketing communications, such as advertising, sales promotions, personal selling, direct selling, and public relations. This minor will give students the opportunity to develop practical skills in advertising and promotional strategies.

Program Requirements

This minor is a total of 18 credits.
Students must have a minimum cumulative GPA in the minor of 2.0.
The courses cannot be taken pass/fail.
Some courses in the minor have prerequisites which must be satisfied.
At least nine credit hours of the required courses for this minor must be completed in residency at MSU Denver.

Required Courses: 12 credits

*Courses may have prerequisites that must be satisfied.

MKT 3000 - Principles of Marketing Credits: 3
MKT 3110 - Advertising and Promotion Management Credits: 3
MKT 4110 - Brand Management Credits: 3
MKT 4300 - Social Media Marketing Credits: 3
Subtotal: 12 credits

Elective Courses: 6 credits

*Courses may have prerequisites that must be satisfied.

MKT 3190 - Marketing for Social Good Credits: 3
MKT 3250 - Professional Selling Credits: 3
MKT 3300 - Marketing of Services Credits: 3
MKT 3310 - Consumer Behavior Credits: 3
MKT 3710 - International Marketing Credits: 3
MKT 3750 - Ethnic Representations in Marketing Credits: 3
MKT 3980 - Internship in Marketing Credits: 1-15
MKT 4200 - Content Marketing Credits: 3
MKT 4520 - Student Marketing Agency Credits: 1-6
Alternate Courses

Students may take one of the following courses (3 credits) to replace one elective course.
ART 1531 - Art Studio: 4D Credits: 3
CDES 2222 - Fundamentals of Communication Design Credits: 3
CDES 2602 - Interface Design and Development Credits: 3
CDES 3625 - Animation Practices Credits: 3
JMP 1000 - Introduction to Journalism and Mass Media Credits: 3
JMP 2430 - Introduction to Media Production Credits: 3
JMP 2700 - Fundamentals of Public Relations Credits: 3
MKT 3200 - Digital Marketing Fundamentals Credits: 3

Summary of Requirements

Required Courses	12 credits
Elective Courses	6 credits
Total for the Advertising and Promotion Minor	18 credits