Digital Marketing Certificate

General Certificate Requirements

Certificate requirements for the university can be found on the page below. All students seeking a certificate at the undergraduate level must follow these requirements in addition to the specifc requirements related to the certificate declared. 

• Requirements for Certificates  

Program Requirements

• This certificate is a total of 21 credits, including 15 credits of required courses plus 6 credits of elective courses.
• Students must have a minimum cumulative GPA of 2.0 in the certificate.
• The courses cannot be taken pass/fail.
• Some courses in the certificate have prerequisites which must be satisfied.
• At least nine credit hours of the required courses for this certificate must be completed in residency at MSU Denver.

Required Courses: 15 credits

• MKT 3000 - Principles of Marketing Credits: 3
• MKT 3200 - Digital Marketing Fundamentals Credits: 3
• MKT 3310 - Consumer Behavior Credits: 3
• MKT 4200 - Content Marketing Credits: 3
• MKT 4540 - Digital Marketing Science Credits: 3

Elective Courses: 6 credits

Take six credits from the following:

• CDES 2222 - Fundamentals of Communication Design Credits: 3
• CDES 2602 - Interface Design and Development Credits: 3
• CDES 3625 - Animation Practices Credits: 3
• CIS 2110 - Structured Problem Solving in Information Systems Credits: 3
• JMP 2450 - Basic Media Production and Leadership Credits: 3
• MKT 3330 - Marketing and Sales Metrics Credits: 3
• MKT 3350 - Social Selling Credits: 3
• MKT 3980 - Internship in Marketing Credits: 1-15
• MKT 4110 - Brand Management Credits: 3
• MKT 4300 - Social Media Marketing Credits: 3
• MKT 4410 - AI in Marketing: Creativity and Innovation Credits: 3

Summary of Requirements