MKT 2040 - Business Communication

Credits: 3 (3 + 0)

Prerequisite(s): ENG 1010, ENG 1020, SPE 1010 or SPE 1710, and satisfaction of Level I mathematics requirement

This marketing course explores multiple forms of communication within a business environment. Emphasis is placed on writing, listening, speaking, nonverbal and interpersonal communication with internal and external business audiences. Students apply the principles learned to written exercises and oral presentations.