MKT 3140 - Direct Marketing Management

Credits: 3 (3 + 0)

Prerequisite(s): MKT 3000 and At least junior standing

This course will examine the concepts, strategies, and applications involved in direct marketing. Topics include the scope of direct marketing, launching direct marketing programs, planning and market segmentation, developing and managing products and services, promotion and multimedia plans, customer service and response, and performance measures.