MKT 3300 - Marketing of Services

Credits: 3 (3 + 0)

Prerequisite(s): MKT 3000 and At least junior standing

This course will introduce students to the problems and issues that are unique to marketing a service organization as well as marketing services. Topics include service strategy, listening to customers, complaint management, service guarantees, customer satisfaction, measuring return on quality, managing moment of truth, relationship marketing, and employee empowerment.