MKT 3910 - New Product Development

Credits: 3 (3 + 0)

Prerequisite(s): MKT 3000 or MKT 8900

This course introduces students to the issues related to developing new products. These issues include creativity and innovation, idea generation, product design, prototyping, market testing, financial ananlysis, and managing the process for productivity, efficiency, and success. Through classroom and experiential learning activities, students will learn the concepts and skills of new product development and complete a new product project.