MKT 4520 - Seminar in Marketing Management

Credits: 3 (3 + 0)

Prerequisite(s): 12 completed credit hours of marketing courses plus Senior standing

This is the culminating final course required of all marketing minor students (and a marketing elective for marketing majors). In this final course, the student will develop and apply marketing strategies and policies in solution to problems related to the consumer and the business environment.