MKT 4250 - Advanced Selling

Credits: 3 (3 + 0)

Prerequisite(s): MKT 3250 and at least junior standing

This course builds on the skills developed in MKT 3250 and focuses on relationship selling with an emphasis on value-added selling, major account selling, team selling, negotiating, proposal writing, and business-to-business selling. Complex selling situations that involve multiple decision makers will be evaluated.